All Whitepapers | SaaS Demand

B2B and B2C Companies Face Similar Hurdles With Complex Buyer Journeys

b2b and b2c companies face similar hurdles with complex buyer journeys

Published By: Research Desk Released: May 13, 2020

As the walls between our personal and professional lives continue to crumble, many of the characteristics that traditionally separated B2C consumers from B2B buyers are now migrating across those arti...

Forrester: What it Takes to be a Leader in B2B eCommerce [B2B Salesplay: Forrester B2B Guide]

forrester: what it takes to be a leader in b2b ecommerce [b2b salesplay: forrester b2b gui...

Published By: Research Desk Released: May 13, 2020

In March 2018, Magento Commerce commissioned Forrester Consulting to evaluate the state of B2B eCommerce. Forrester conducted an online survey in the US, the UK, Germany, China, and Australia with 302...

Prove Your Marketing Worth: Metrics and Analytics Cheat Sheet

prove your marketing worth: metrics and analytics cheat sheet

Published By: Research Desk Released: May 13, 2020

Most marketers are unable to understand the revenue impact their marketing programs are having. This cheat sheet gives you a high level view on how you can easily start tracking the right metrics to m...

Customer Analytics: The 20 Attributes that Lead to Business Success

customer analytics: the 20 attributes that lead to business success

Published By: Research Desk Released: May 13, 2020

Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the cro...

Content For Everyone

content for everyone

Published By: Research Desk Released: May 13, 2020

Discover how a modern content management system can help you create omnichannel, personalized experiences in real time--at scale. Businesses are under pressure to create more content-led experience...

Jumpstart Your Revenue Growth

jumpstart your revenue growth

Published By: Research Desk Released: May 13, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

A Quick Guide to Starting a Cloud Migration

a quick guide to starting a cloud migration

Published By: Research Desk Released: May 13, 2020

In this e-book, we address considerations for IT executives as they determine when and how to migrate business productivity applications to the cloud for maximum business value; and we provide tips fo...

Transform teamwork with cloud solutions

transform teamwork with cloud solutions

Published By: Research Desk Released: May 13, 2020

Take advantage of productivity solutions only the cloud can deliver. Microsoft 365 delivers modern, mobile-ready productivity and communication tools with enterprise-grade security. Discover how yo...

5 Ways Team Managers Can Help Their Teams Work Smarter

5 ways team managers can help their teams work smarter

Published By: Research Desk Released: May 13, 2020

In our e-book, Help your team achieve more: 5 ways team managers can help their teams work smarter, we suggest five effective ways to help team members be more productive....

Prior Authorizations: Relieving The Burden

prior authorizations: relieving the burden

Published By: Research Desk Released: May 12, 2020

Employer-based health insurance starts at the turn of the century and is prevalent by the 1950s. Due to rising access to healthcare and other factors, hospital use goes up, and costs related to care i...

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